Archive for the ‘Press Releases’ Category


Leadership Lessons From Horses

Wednesday, July 29th, 2015

Solvang, California, July 29, 2015 – Register for the upcoming Horse Sense for Leaders Workshop to be held at famous Flag Is Up Farms in Solvang, California on November 6, 2015. The workshop will offer leaders new perspectives in leading others with a trust- based approach. It will focus on the new book Horse Sense For Leaders: Building Trust- Based Relationships. Leaders will complete an online assessment to find out how trustworthy they are. At the workshop leaders will experience the sights and sounds of a working horse farm and experience Join-Up®, Monty Roberts’ signature training approach.
Monty Roberts is the New York Times best selling author of the Man Who Listens to Horses. He developed the now famous horse gentling process, called Join-Up. Join-Up allows a horse to receive its first saddle and rider in 35 minutes or under without the anxiety, pain, or confusion of traditional training methods. Leaders will learn how to build trust, and how to promote a trust-based culture in their organizations.
To learn more about the event visit,

To register for the event visit, or contact Adam Bates at or Dr. Susan Cain at








Wild at Heart Women’s Weekend at Flag Is Up Farms

Wednesday, July 29th, 2015
Solvang, California, July 29, 2015- Women from all over the globe will be converging on famous Flag Is Up Farms for the weekend November 7-8, 2015. The event is called Wild at Heart and will provide women from all walks of life with fun, rewarding, and personal development. Women will explore their own passions and interests with world famous sculptress and Award-Winning Horse back rider, Pat Roberts. Imagine spending a weekend on a working horse farm with other women who have similar interests.
The agenda is packed with fun and interactive events and will include a tour of the farm, art lessons with Pat, wine tasting and local foods tastings, and even a horseback riding lesson that focuses on eliminating your fears while riding. Participants will also take the Riding Styles Assessment and receive free copies of the book Horse Sense for Leaders.
“We are excited to offer this jam-packed weekend and look forward to meeting women who want to venture out and experience the incredible scenery, soak up positive messages, and experience a woman-lead weekend of November 7-8, 2015. Guests will be treated to dinner at Pat’s famous home high atop the hills overlooking the horse farm. The workshop location in located in the middle of wine country in the Santa Ynez Valley.
To learn more about the event visit,
For additional support contact Adam Bates at or Dr. Susan Cain at 


Her Majesty Queen Elizabeth II and Monty Roberts Reducing Violence With Horses

Tuesday, June 23rd, 2015

Photography: Eva Zielinski-Millar©

June 23, 2015 Solvang, California: The Commander of the Police Academy of the State of São Paulo, Colonel José Mauricio Perez had the honor of being awarded by Her Majesty Queen Elizabeth II with a certificate that celebrated efforts to eliminate violence in the treatment of citizens in São Paulo, Brazil. The act of Her Majesty had immediate and positive repercussions in Brazil with the media.

Colonel Perez said he had learned the Join-Up® principles after reading Monty Roberts’ book, The Man Who Listens to Horses, presented to him by the captain responsible for the cavalry regiment of the academy. He decided to adopt the philosophy of Join-Up in the training of cadets. A student of Monty Roberts, Eduardo Moreira, wrote the bestseller Life Whisperers based on his experience learning from Roberts, and was asked to make a speech for a group of 500 cadets at the academy.

Colonel Perez came to the belief that by eliminating all forms of violence in the training of the students, he would contribute for a more humanitarian, capable and transformative police force. The news was delivered by Eduardo Moreira to Monty who traveled to Brazil to see for himself the Colonel’s impact. Through that academy, 100,000 police officers could be positively impacted, resulting in a less violent environment for more than 40 million people, the population of São Paulo. Monty was delighted with what he saw.

Monty immediately took the story to the attention the person who had asked him almost three decades ago to transform the world through the Join-Up message: Her Majesty Queen Elizabeth II. The Queen recognized that the seed she planted was blooming like never before that would reverberate forever the legacy and mission. The awarding of the certificate took place June 16 at Windsor Castle in private ceremonies attended by Her Majesty, Monty Roberts, Colonel Perez, Eduardo Moreira and Eduardo’s wife Juliana Baroni.



The Humane Society and Monty Roberts as Keynote Speaker Team Up to Honor Horses

Friday, February 13th, 2015

February 13, 2015 Solvang, California: Monty and Pat Roberts are pleased to announce three USA appearances by Monty in the next two months. The international growth of non-traditional and violence-free training of horses since 1996 when Monty’s autobiography The Man Who Listens to Horses was published, has drawn Monty to travel for over 20 years now. It is rare when Monty is able to share his mastery of horsemanship in the United States.

On March 7 the Humane Society of the United States has extended an invitation to Monty Roberts to speak at The HSUS Equine Protection Program’s upcoming benefit in Wellington, Florida. The event will be held at the Palm Beach International Equestrian Center. The HSUS will be presenting Priscilla Presley with our Horsewomen of the Year award. 

On April 1 in New Orleans, Mr. Roberts has the distinct honor of serving as the keynote speaker for the Human Society’s “Honoring the Horse” program.  Attendees will learn from leading experts in their field on a variety of issues related to horse care and well-being and advocacy, as well as network with fellow devotees. The event is geared toward anyone who owns horses, is considering owning a horse, trains horses for competition, cares about the welfare of horses, or wants to improve their understanding of all things equine.

On April 2 in New Orleans, Mr. Roberts will be participating in the Humane Society International’s Annual Animal Care Expo.  This gathering is a world-class educational conference and full-scale trade show for anyone who works or volunteers in the animal protection fields around the globe. Expo is an annual event which brings people together to learn the newest and best information available for helping animals.   

For details, visit the website  or phone 805-688-6288



Monty Roberts’ Horse Sense and Healing Veterans Program Seen on TV

Sunday, August 31st, 2014

Media Contact: Debbie Loucks
Monty and Pat Roberts, Inc./Join-Up® International
(949) 632-1856

August 30, 2014 New York City, New York: Monty Roberts was interviewed by Tucker Carlson on Fox and Friends Saturday Show.

The legendary “Horse Whisperer,” Monty Roberts, is running free, resilience-building workshops for veterans and their families. The three-day program involves working closely with horses. The individuals and horses develop a special bond built upon mutual trust and respect. Join-Up offers everyone an effective tool to rediscover themselves through the eyes of the horse. This self-awareness exercise deals effectively with emotional trauma, anti-social behavior and withdrawal, anger, stress, combat stress and even Post Traumatic Stress Injury (PTSI).

Roberts holds two Ph.D.s in Behavioral Sciences. In these workshops, he demonstrates the deeply healing power of establishing a trusting relationship with horses without the use of force. With his soft-spoken, nurturing style, Roberts assists veterans as they learn to cause a partnership with the horse. After three transformational days, veterans can better understand how to control their anger, confront painful memories, cope with real-life situations and move on with their lives and relationships. situations and move on with their lives and relationships.

Roberts prefers the term ‘injury’ or PTSI over Post Traumatic Stress Disorder, PTSD, saying, “I don’t believe our psychology fraternity is doing anything to give our returnees a better life with the term disorder,” Roberts has developed this novel approach to working with veterans using horses.

October 27-November 7, 2014, is the next Introductory Course in Monty’s concepts. See more here:

Roberts is planning the training for the Horse Sense and Healing in December for those who have passed the Monty Roberts Introductory Course exams and are certified by PATH or EAGALA. For more information about Monty’s Horse Sense and Healing program and certification write to  Monty’s Certification Courses can be found at or call 805-688-3483

Monty Roberts, an award-winning American horse trainer best known for his humane approach to training horses and decades of work with individuals with post-traumatic stress, announced on Friday, the 4th of July, a name change to Horse Sense and Healing to support veterans, first responders and their families.


Monty Roberts Announces New Series on HRTV

Thursday, August 28th, 2014
Solvang, CA, August 27, 2014 — HRTV the Network for Horse Sports, will continue to bolster its equestrian programming line-up with more Monty Roberts.

“Backstage Pass with Monty Roberts,” unveiled a new series of shows on July 29 at 9 p.m. EST.

Roberts was part of the launch of equestrian programming on HRTV. Roberts was one of the first high-profile clinicians to debut on HRTV, when his initial series debuted in February, 2010.  

Known as the “Man Who Listens to Horses,” Roberts will again utilize his unique Join-Up® training approach to present horses at various venues across England and demonstrate how working with these equines can provide assistance to people with autism and post-traumatic stress syndrome.  As always, Roberts exhibits his gentle, non-violent approach to achieve positive results.

About HRTV
HRTV, The Network for Horse Sports, is a television-based multimedia network dedicated to equine sports. HRTV’s programming features horseracing from top U.S. and international racetracks, as well as a wide range of world-class English and Western horse competitions, news, original programming and award-winning documentaries covering the world of horse sports. The live stream of HRTV is available on a subscription basis to high-speed Internet users worldwide at In the U.S., the HRTV television network is available via telco, cable and satellite in over 19 million homes.

The New York Times bestselling author and world-renowned horse trainer Monty Roberts is available for interviews.
MONTY ROBERTS first gained widespread fame with the release of his New York Times Best Selling book, The Man Who Listens To Horses; a chronicle of his life and development of his non-violent horse training methods called Join-Up®. Monty grew up on a working horse farm as a firsthand witness to traditional, often violent methods of horse training and breaking the spirit with an abusive hand. Rejecting that, he went on to win nine world’s championships in the show ring. Today, Monty’s goal is to share his message that “Violence is never the answer.” Roberts has been encouraged by Her Majesty Queen Elizabeth II with the award of the Membership in The Royal Victorian Order, as well as becoming Patron of Join-Up International. Other honors received were the ASPCA “Founders” award and the MSPCA George T. Angell Humanitarian Award. Monty is credited with launching the first of its kind Equus Online University; an interactive online lesson site that is the definitive learning tool for violence-free training.
Join-Up philosophies can be seen at work with both humans and horses across the world, from farms to major corporations. To learn more about Monty Roberts or the many applications of his Join-Up training methods, visit . Horse Sense and Soldiers aired on Discovery Military highlighting the therapeutic effect that horses and Monty Roberts’ Join-Up® have on PTSD. Roberts has teamed with The Corporate Learning Institute to help transfer the key learning’s from his work to the workplace.
Photos available upon request


Launch of a New Corporate Training Webpage

Thursday, July 3rd, 2014

For Immediate Release

Debbie Loucks

Flag Is Up Farms


Molly Fogel and Taylor Viering | Corporate Learning Institute

Screen Shot 2014-07-03 at 2.54.23 PM

Solvang, California, July 1, 2014; MPRI is pleased to announce the launch of our new events and corporate training webpage. The website features the development of new events, the Day and Night of Inspiration, as well as several new corporate training and development workshops held at Flag Is Up Farms.


Every organization needs training that impacts people at a deep level and leaves them with lasting tools. We have developed a series of training workshops that will inspire and develop your people at the majestic Flag Is Up Farms. The available workshops focus on developing teams, leadership and organizational strategy. We also offer an exciting new training style we call Rapid Learning. Our Rapid Learning Workshops allow your people to learn and practice relevant skills in half the time of traditional training methods.


Susan Cain, MPRI partner at the Corporate Learning Institute is excited about the new webpage. “Flag Is Up Farms is a great place to hold workshops and events,” Cain commented. “The backdrop of having a live horse farm to work at combined with state-of-the-art classrooms allows a relaxed and unusual environment for learning and reconnecting.”


For a complete description of our new corporate training programs and events, visit our website at


To hold your next corporate event at Flag Is Up Farms contact Adam Bates at


Life Lessons with Monty Roberts and Dr. Sue Cain

Wednesday, April 2nd, 2014

Monty Roberts will host a weekend of Life Lessons from Saturday, May 31-Sunday, June 1, 2014, on his Flag Is Up Farms ranch in Solvang, California. Monty will kick off the weekend with A Night of Inspiration on Saturday, May 31 from 5-10pm. This event will feature a personal demonstration of Join-Up – the gentle, groundbreaking process that introduces a horse to the saddle for the first time – and a traditional barbeque dinner with Monty Roberts and his wife Pat. During the dinner, guests will be invited to share in discussions that will include such topics as the importance of trust, overcoming adversity, achieving your vision, and living strong at any age.

On Sunday, June 1 from 9am-4pm, the Life Lessons workshops will take place under the facilitation of Monty Roberts and Dr. Sue Cain of the Corporate Learning Institute. Founded in 1992, CLI has been a leading provider of effective management consultation and active experiential learning services for both small and large-scale business and individuals looking for personal development and growth. Dr. Cain will base the series of organizational training workshops upon her years of extensive coaching and training and upon the experience and alternative teachings of Mr. Roberts and his New York Times bestselling book Life Lessons from The Man Who Listens to Horses.

Guests may reserve a place in this enchanting educational weekend experience by calling (815) 688-6288 or emailing Phone lines are open between 9am and 5pm Pacific Standard Time.


Horsemanship Radio Interviews Internationally Renowned Trainers

Monday, February 3rd, 2014

January 31, 2014 Solvang, California: Horse Radio Network announced recently the addition of on their network, the leader in equine podcasting. A podcast is nothing more than a radio show online.  The advantage over regular radio is the many choices for how and when to listen to the shows.  With podcasts you can listen on the website using the players in each show listings. Or download the shows off of the website and listen on an MP3 player. Also, the shows are found in i-Tunes for free. Subscribe to the shows for free in order to automatically receive them when they are published, then transfer them to an i-Pod or MP3 player. It is all about choices.  Once the show is on an MP3 player, listen while cleaning stalls, on a trail ride, or driving to a horse show. Podcasts are about choices.
The Horsemanship Radio Show is an online radio show (podcast) dedicated to the exploration of good horsemanship throughout the world. Sponsored by Index Fund Advisors and hosted by Debbie Roberts Loucks (Monty Roberts’ daughter) the show includes segments, tips and interviews exploring good horsemanship. Guests have included Olympians, Trainers, Farriers, and clinicians. Since launching in the fall of 2013, Monty Roberts, Joel Baker, Charlotte Bredahl, Dr. Robert Miller, Ada Gates, Joe Camp, Phillip Ralls, Carrie Scrima, Sean McCarthy, Sandy Collier, Mark Herthel, Julie Malick, Leigh Wills and Ann Lindberg have all contributed their knowledge of horsemanship.
Monty Roberts offered, in the premiere episode, that the time had come for the cross-discipline concepts of non-violent training be shared on the airwaves. He added that he supports the efforts of the Horse Radio Network and Horsemanship Radio.
Glenn Hebert of Horse Radio Network summed up the first quarter after adding Horsemanship Radio to the line-up saying “I am so thrilled at the response to the show. People are mentioning it in emails, etc.”  
Host Debbie Roberts Loucks shared that ‘Feel good about the direction horsemanship is going’ is the byline of the show and promised encouraging trends in the industry to be espoused in every episode. The shows are aired the 15th and 30th of every month and can be found here:
People can find it free on iTunes:
And Android:


Melbourne Cup Winning Trainer Gai Waterhouse Credits Monty Roberts’ Assistance

Monday, November 25th, 2013

Media Contact: Debbie Loucks
Monty and Pat Roberts, Inc./Join-Up® International
(949) 632 – 1856  

November 20, 2013 Sydney, Australia: Gai Waterhouse made history on Tuesday by becoming the first female Australian trainer to win the Melbourne Cup, the country’s most prestigious horse race.
Waterhouse saw her pre-race favorite, Fiorente, fend off competition from 2011 runner-up Red Cadeaux to win “the race that stops a nation.”
Dear Monty,
It should be I congratulating you. The time you gave me in coming to Australia, and the expertise you’ve passed on to Caroline (your certified instructor), has just worked wonders. The intuition you shared with Ryan (rider) and my barrier attendants has been invaluable. We love you being with us “down under” and hope your return to Australia is imminent.

Yesterday’s win in the Melbourne Cup was a result of a year working together as a team; getting the talented yet bullish Fiorente to accept a more user-friendly approach to training and racing.

I thank you from the bottom of my heart – for all the time and energy you gave me to help make this Cup win happen.

Fond regards,
Gai from Gai Waterhouse Racing