Archive for the ‘Press Releases’ Category


Launch of a New Corporate Training Webpage

Thursday, July 3rd, 2014

For Immediate Release

Debbie Loucks

Flag Is Up Farms


Molly Fogel and Taylor Viering | Corporate Learning Institute

Screen Shot 2014-07-03 at 2.54.23 PM

Solvang, California, July 1, 2014; MPRI is pleased to announce the launch of our new events and corporate training webpage. The website features the development of new events, the Day and Night of Inspiration, as well as several new corporate training and development workshops held at Flag Is Up Farms.


Every organization needs training that impacts people at a deep level and leaves them with lasting tools. We have developed a series of training workshops that will inspire and develop your people at the majestic Flag Is Up Farms. The available workshops focus on developing teams, leadership and organizational strategy. We also offer an exciting new training style we call Rapid Learning. Our Rapid Learning Workshops allow your people to learn and practice relevant skills in half the time of traditional training methods.


Susan Cain, MPRI partner at the Corporate Learning Institute is excited about the new webpage. “Flag Is Up Farms is a great place to hold workshops and events,” Cain commented. “The backdrop of having a live horse farm to work at combined with state-of-the-art classrooms allows a relaxed and unusual environment for learning and reconnecting.”


For a complete description of our new corporate training programs and events, visit our website at


To hold your next corporate event at Flag Is Up Farms contact Adam Bates at


Life Lessons with Monty Roberts and Dr. Sue Cain

Wednesday, April 2nd, 2014

Monty Roberts will host a weekend of Life Lessons from Saturday, May 31-Sunday, June 1, 2014, on his Flag Is Up Farms ranch in Solvang, California. Monty will kick off the weekend with A Night of Inspiration on Saturday, May 31 from 5-10pm. This event will feature a personal demonstration of Join-Up – the gentle, groundbreaking process that introduces a horse to the saddle for the first time – and a traditional barbeque dinner with Monty Roberts and his wife Pat. During the dinner, guests will be invited to share in discussions that will include such topics as the importance of trust, overcoming adversity, achieving your vision, and living strong at any age.

On Sunday, June 1 from 9am-4pm, the Life Lessons workshops will take place under the facilitation of Monty Roberts and Dr. Sue Cain of the Corporate Learning Institute. Founded in 1992, CLI has been a leading provider of effective management consultation and active experiential learning services for both small and large-scale business and individuals looking for personal development and growth. Dr. Cain will base the series of organizational training workshops upon her years of extensive coaching and training and upon the experience and alternative teachings of Mr. Roberts and his New York Times bestselling book Life Lessons from The Man Who Listens to Horses.

Guests may reserve a place in this enchanting educational weekend experience by calling (815) 688-6288 or emailing Phone lines are open between 9am and 5pm Pacific Standard Time.


Horsemanship Radio Interviews Internationally Renowned Trainers

Monday, February 3rd, 2014

January 31, 2014 Solvang, California: Horse Radio Network announced recently the addition of on their network, the leader in equine podcasting. A podcast is nothing more than a radio show online.  The advantage over regular radio is the many choices for how and when to listen to the shows.  With podcasts you can listen on the website using the players in each show listings. Or download the shows off of the website and listen on an MP3 player. Also, the shows are found in i-Tunes for free. Subscribe to the shows for free in order to automatically receive them when they are published, then transfer them to an i-Pod or MP3 player. It is all about choices.  Once the show is on an MP3 player, listen while cleaning stalls, on a trail ride, or driving to a horse show. Podcasts are about choices.
The Horsemanship Radio Show is an online radio show (podcast) dedicated to the exploration of good horsemanship throughout the world. Sponsored by Index Fund Advisors and hosted by Debbie Roberts Loucks (Monty Roberts’ daughter) the show includes segments, tips and interviews exploring good horsemanship. Guests have included Olympians, Trainers, Farriers, and clinicians. Since launching in the fall of 2013, Monty Roberts, Joel Baker, Charlotte Bredahl, Dr. Robert Miller, Ada Gates, Joe Camp, Phillip Ralls, Carrie Scrima, Sean McCarthy, Sandy Collier, Mark Herthel, Julie Malick, Leigh Wills and Ann Lindberg have all contributed their knowledge of horsemanship.
Monty Roberts offered, in the premiere episode, that the time had come for the cross-discipline concepts of non-violent training be shared on the airwaves. He added that he supports the efforts of the Horse Radio Network and Horsemanship Radio.
Glenn Hebert of Horse Radio Network summed up the first quarter after adding Horsemanship Radio to the line-up saying “I am so thrilled at the response to the show. People are mentioning it in emails, etc.”  
Host Debbie Roberts Loucks shared that ‘Feel good about the direction horsemanship is going’ is the byline of the show and promised encouraging trends in the industry to be espoused in every episode. The shows are aired the 15th and 30th of every month and can be found  Or people can also search for the Horsemanship Radio on the Horse Radio Network here:
People can find it free on iTunes:
And Android:


Melbourne Cup Winning Trainer Gai Waterhouse Credits Monty Roberts’ Assistance

Monday, November 25th, 2013

Media Contact: Debbie Loucks
Monty and Pat Roberts, Inc./Join-Up® International
(949) 632 – 1856  

November 20, 2013 Sydney, Australia: Gai Waterhouse made history on Tuesday by becoming the first female Australian trainer to win the Melbourne Cup, the country’s most prestigious horse race.
Waterhouse saw her pre-race favorite, Fiorente, fend off competition from 2011 runner-up Red Cadeaux to win “the race that stops a nation.”
Dear Monty,
It should be I congratulating you. The time you gave me in coming to Australia, and the expertise you’ve passed on to Caroline (your certified instructor), has just worked wonders. The intuition you shared with Ryan (rider) and my barrier attendants has been invaluable. We love you being with us “down under” and hope your return to Australia is imminent.

Yesterday’s win in the Melbourne Cup was a result of a year working together as a team; getting the talented yet bullish Fiorente to accept a more user-friendly approach to training and racing.

I thank you from the bottom of my heart – for all the time and energy you gave me to help make this Cup win happen.

Fond regards,
Gai from Gai Waterhouse Racing



Experience Trust at the Life Lessons Workshops

Tuesday, November 19th, 2013

Monty Roberts, the famous New York Times Best Selling Author and renowned Horse Whisperer, was featured at the June 1, 2014 open enrollment workshop called Life Lessons from the Man Who Listens to Horses.

Monty Roberts first became famous when he developed Join-Up®, a training method to stop the cycle of violence typically used in traditional horse breaking. Through a process of clear communication and mutual trust, horses are motivated to be willing partners as they accept the first saddle, bridle, and rider of their lives in less than thirty minutes. Learn more about Join-Up with the video below:

The workshop is offered on a first-come, first-served basis at Robert’s horse farm, Flag Is Up Farms located in the Santa Ynez Valley near Santa Barbara.

“We offer the workshop to interested Monty fans and also to people who love to learn from their own-and others’ life lessons,” commented Debbie Loucks of MPRI, Inc. “Participants experience Monty’s stories first-hand. This is an interactive workshop, so participants learn by doing to create their own life lessons.”

Added co-author and facilitator Dr. Susan Cain, “Monty Roberts carved out a career from his personal beliefs, skills and ambitions. He still works at age 78. Regardless of your own age or background, this workshop helps you identify and work toward achieving your own life goals.”

To enroll future workshops, and for help with transportation and lodging, contact Adam Bates at


Authentic, trust-based conversations are built carefully, and as you can see, very intentionally. To find out more about transferring Monty’s trust-based concepts to your life, order our new book, Life Lessons From the Man Who Listens to Horses, or contact us at

By Susan Cain and Debbie Loucks





Champion Trainer Gai Waterhouse Calls on Monty

Wednesday, August 21st, 2013

Solvang, CA (August 21, 2013) -  Race trainer Gai Waterhouse will utilize the skills of the world’s most famous horse whisperer in her attempts to show Australian punters “something very special” in the spring with her high profile import Carlton House.

Waterhouse confirmed on her website that Carlton House is being readied to resume in the Group III Tramway (1400m) at Randwick on September 7, 2013, where the six-year-old will carry 59kg under the set weights and penalties conditions of the race.

Waterhouse is determined to thoroughly help this son of Street Cry, following the counsel of Her Majesty to request American horse whisperer Monty Roberts to Australia to work with Carlton House as the trainer tries to improve his starting stalls manners.

“Monty Roberts, the great horse whisperer is coming to Sydney to assist with Carlton House in an attempt to get the absolute best out of him because his best is something very special,” Waterhouse said.

“Everyone at Tulloch Lodge is very much looking forward to the magician gracing our stable.”

“Monty is one of the best men one could possibly call upon when it comes to assisting a horse who has barrier problems.

“…he is very effective at what he does. I have complete faith in the magic ways of Monty Roberts.”

Roberts has worked with the Royal Family’s horses since 1989. In 2011 he was privately honored when made an honorary Member of the Royal Victorian Order by the Queen for service to the Royal Family and Her Majesty.

In 1989, the Queen Mother was reduced to tears after Roberts managed to tame her wildest horse. Roberts has been involved with some aspects of the monarchy’s horses ever since.


Monty Roberts Corporate Training Events

Thursday, May 30th, 2013


Preparing for More Effective Presentations Using…

Horse Training?  

By Dr. Susan Cain and Debbie Roberts-Loucks

We were lucky to be invited recently to a Huey Lewis concert, and then to go meet Mr. Lewis back stage prior to the show. We went to the show with Pat and Monty Roberts.

When we got to the concert venue, we were ushered backstage. There was quietness before the show-no sign of backstage jitters or stage fright by anyone about to go on stage. Someone asked Mr. Lewis what he did to prepare for his show. He looked around, adjusted his glasses and said simply, “Change my shirt.”

We liked that answer. It showed how lightly Mr. Lewis wore his fame, and reminded me that even high profile people have a choice in the way they prepare for an event or meeting. After that statement, Mr. Lewis took the stage and the audience readily responded to his low-key sincerity.

On another recent occasion, we spoke with a colleague, a fellow graduate school instructor. His words about how he prepared for each class struck us as useful. “I don’t worry about class time,” he related. ” I prepare for each class, then enjoy myself once in class,” he said. It struck us that Mr. Lewis had done just that-albeit with minimal last minute preparation.

Many of us have to prepare for what we perceive as high-pressure meetings. Our anxiety in the meeting can steer an otherwise good meeting toward a tense, pressurized encounter. We have an antidote to that scenario- a different way of putting anxiety into a more useful place. We suggest looking to horses for a solution.

For thousands of years of domestication, horses as flight animals have developed a keen sensitivity to human adrenalin levels. They know when anxiety levels are high in humans, and when they are low. According to New York Times Best Selling Author Monty Roberts, it is more useful for training (read, learning) when adrenalin and anxiety levels are lower. Mr. Roberts uses a process of training called Join-Up to establish a relationship with a horse that relies on trust to relax and enable the horse to learn. He mirrors the horse by using the horses’ own language of gestures-a language Mr. Roberts calls Equus.

“Adrenaline up, learning down, adrenalin down, learning up,” says Mr. Roberts about the usefulness of nerve-wracking learning encounters. How can this perspective inform your own preparation for presentations or training meetings? It’s simple, for your next presentation, try doing the following:

1. Prepare for your meeting or presentation to the point of complete comfort with the materials you will present.

2. Rehearse, role-play, practice. Know your material cold.

3. Once at your meeting, enjoy the company you are with and let your presentation roll out. Connect with your audience. Relax, breath normally, you know your stuff!

For your next presentation, try the above suggestion-use your nervous energy to drive meeting preparation and then relax once you are into the meeting. Enjoy. Your anxiety levels will be lower, and so will the anxiety levels of your audience.

Debbie Roberts-Loucks and Dr. Susan Cain design and facilitate unique corporate training events. Find out more about MPRI corporate training opportunities by visiting the corporate events page at

Obtain a copy of the workbook: Life Lessons from The Man Who Listens to Horses


Monty’s Tour Dates on Three Continents

Tuesday, December 4th, 2012

Monty Roberts Announces Tour Dates on Three Continents, So Far, in 2013

Still Riding High from his Award for Service to Her Majesty and Praise for his work with Veterans Solvang, CA (November 30, 2012) – LEGENDARY “Horse Whisperer” Monty Roberts, just back from a tour that went from the end of September through November and crossed three continents and also a video appearance at the biggest country event in Brazil last week, Monty is excited to work again with veterans overcoming Post Traumatic Stress Disorder (PTSD) on December 7-9 at his serene Flag Is Up Farms in Solvang, California.

The American trainer, whose gentle techniques are based on the silent language of horses, was made an honorary Member of the Royal Victorian Order. The Royal Victorian Order is given by the Queen to people who have served her or the monarchy in a personal way. In 1989, the Queen Mother was reduced to tears after Roberts managed to tame her wildest horse. Roberts has been involved with some aspects of the monarchy’s horses ever since. Then last summer Her Majesty also became Patron of the non-profit Join-Up International to help further Monty’s mission “to leave the world a better place than I found it for horses and for people too”.

After touring the globe for more than 20 years now, one would think that almost everyone has seen his live demonstrations in which he works with the local horses to overcome the biggest issues in the horse training industry. Yet more than half his ample audiences are new to the concepts of using the nature of the flight animal, Equus, to get breakthrough performance and cooperation. In the early 1990s Roberts toured England at the behest of the Queen to demonstrate

his methods. The novel The Horse Whisperer was being written in England during this time. In 1996, nearly simultaneously, Mr. Roberts’ autobiography The Man Who Listens to Horses and the novel The Horse Whisperer were published in England and immediately became bestsellers in non-fiction and fiction categories, respectively. Roberts’ autobiography remained on the New York Times bestsellers list for 58 weeks.

In December Monty will host another group of veterans with stress disorders and injuries and again in January 11-13, 2013. He will then host his annual Global Instructors Meet-Up at Flag Is Up Farms to teach innovations in his concepts. He will also host a group of up to 40 students flying in from Brazil for a special translated five day course February 5-9 regarding theory called Join-Up® Principles for Life. Then he flies to England to begin a four city tour February 16, 20, 24 and March 2. And in March 22-24 Monty will again host a Horse Sense and Soldiers for veterans.

In April Monty returns to Sweden for a live demonstration on the 6th at the Flyinge Equestrian Center famous for their progressive approaches to gentle and effective horse training. Monty also plans to demonstrate later this year in Germany, Brazil, Australia and other locales. It’s not easy to keep up with Monty Roberts, but it’s worth it to see a living legend, a master at the top of his skill and a passionate crusader for the horse.



Scientific Analysis of Monty Roberts Methods accepted for Journal Publication

Monday, October 3rd, 2011

The International Society of Equitation Science Committee Reports

A comparison between the Monty Roberts technique and the conventional UK technique for initial training of riding horses

Solvang, CA (September 26, 2011) – On the 30th of August 2011 the scientific paper authored by Drs. Veronica Fowler, Mark Kennedy and David Marlin entitled ‘A comparison between the Monty Roberts technique and a conventional UK technique for initial training of riding horses’ was accepted for publication in Anthrozoös. Anthrozoös is a quarterly, peer-reviewed multidisciplinary journal reporting the interactions of people and animals, a journal which has enjoyed a distinguished history as a pioneer in the field since its launch in 1987. Prior to appearing in print in Anthrozoös the study will be presented at the International Society of Equitation Science (ISES) having been accepted by the scientific committee and also presented at the Centre for Animal Welfare & Anthrozoology, Department of Veterinary Medicine University of Cambridge both in October this year.

Comment from Dr Veronica Fowler on the results of the study: This study describes a comparison of the efficacy of the Monty Roberts horsemanship technique in comparison to a UK conventional training technique for the initial training of horses. Initial training of young horses, in particular the first time a horse is saddled and ridden has been recently reported in the scientific literature as a significant stressor in terms of the impact on the welfare of the horse. It is therefore vital that we fully evaluate the techniques which are practiced around the world to identify those which have the potential to cause compromised welfare and suffering during foundation training of horses.

Our study reports that horses trained using Monty Robert’s methods had significantly lower maximum heart rates (bpm) during both first saddle and first rider when compared to a UK conventional training method. Monty Roberts trained horses did have significantly lower heart rates during first saddle and first rider backing process (i.e. heart rate reduced between first saddle and first rider), a finding which has never previously been reported in the scientific literature. Thus the heart rates observed from Monty Roberts trained horses during first saddle and first rider are currently the lowest reported for any training regime reported in the literature to date.

The use of the round pen and in particular the technique of Join-up have been frequently criticised and reported in the literature to be another significant stressor due to the perceived opinion that this environment and method overtly activates the flight response. Our study could find no evidence that the use of the round pen or, indeed the technique of Join-up, was fear inducing and thus a significant stressor to the horse based on heart rate alone. In fact, we found that the heart rate of horses during this technique were considerably below the maximum heart rate for horses of this age and breed.

Following 20 days of training (30 minutes/horse/day) the study horses undertook a standardised ridden obstacle and flatwork test and a ridden freestyle test. Heart rates recorded during these tests for both training regimes were not significantly different; however Monty Robert’s trained horses scored significantly higher in all three tests as determined by a panel of judges who were unaware of the study or the trainers involved in the study. Our manuscript therefore provides peer reviewed scientific substance to indicate that that the Monty Roberts training technique is highly efficacious in terms of the effect on the welfare and performance of the horse undergoing foundation training.


MONTY ROBERTS AVAILABLE FOR SELECT INTERVIEWS: Horse Sense and Soldiers recently aired on Discovery Military highlighting the therapeutic effect that horses and Monty Roberts’ Join-Up® have on PTSD. The New York Times bestselling author and world-renowned horse trainer Monty Roberts is available for interviews during his upcoming appearances.

Monty Roberts first gained widespread fame with the release of his New York Times Best Selling book, The Man Who Listens To Horses; a chronicle of his life and development of his non-violent horse training methods called Join-Up®. Monty grew up on a working horse farm as a firsthand witness to traditional, often violent methods of horse training and breaking the spirit with an abusive hand. Rejecting that, he went on to win nine world’s championships in the show ring. Today, Monty’s goal is to share his message that “Violence is never the answer.” Roberts has been encouraged by Her Majesty Queen Elizabeth II as well as the ASPCA “Founders” award and the MSPCA George T. Angell Humanitarian Award. He recently launched his Equus Online University; an interactive online lesson site that is already being considered the most effective educational tool for horsemen on the web.

Dr. Veronica Fowler spent nine years at University gaining a BSc (Hons) in Animal Science (University of Reading), an MSc in Equine Science (Hartpury College) and a PhD in Infectious Diseases of Animals (Royal Veterinary College). Dr. Fowler now works as a Post-Doctoral Research Scientist at the Institute for Animal Health and as an Equine Science consultant specializing in equine behavior, welfare and physiology.

Dr Mark Kennedy BSc, PhD, started his career by leaving school to train as a riding instructor. Having gained equestrian skills he continues to use, Mark decided to embark on a path of academic study of the horse, culminating in his Doctorate from the University of Cambridge. Mark’s first love and professional interest continues to be the horse. Now based at Anglia Ruskin University in Cambridge, his research focuses on the effect of accepted and novel management practices on equine behaviour, welfare and reproduction. As Chief Executive Officer of Anglia Equine Consultancy he has recently launched an Equine Reproductive Behaviour Consultancy.

Join-Up philosophies can be seen at work with both humans and horses across the world, from farms to major corporations. To learn more about Monty Roberts or the many applications of his Join-Up training methods, visit

Photos available upon request

Contact: Debbie Loucks Monty and Pat Roberts, Inc./Join-Up® International; (949) 632 – 1856;


Monty Roberts, NEW YORK TIMES bestselling author, Publishes Two Books for Children

Friday, December 3rd, 2010

Solvang, CA (November 30, 2010) – Monty Roberts’ seventh and eighth books enlighten and entertain children while helping them better understand the hearts and minds of horses. These first novels from Monty were inspired by requests from little girls the world over to tell the story from the mustang’s perspective. Like Black Beauty, the story is told in the voice and from the perspective of the horse.

The books are titled I’m Shy Boy: Here’s My Story for ages 9 years old and up and the other is The Little American Mustang for ages 3-8 years old. In both, Monty interprets the life of an American mustang being raised in the Western United States. Drawing upon his real-life adoption of a three-year-old Bureau of Land Management wild mustang, Monty includes their experience with the British Broadcast Company (BBC) filming while he achieved Join-Up® with the mustang on 12,000 acres of open range. It was then that Monty named the mustang Shy Boy and he still resides today on Flag Is Up Farms with Monty in Solvang, California.

Monty’s says: “These books were a lot of fun to write as I answered the requests of hundreds of children who wanted Shy Boy to tell his own story.”

Endorsed by authors and horse lovers:

“I was so fortunate to be present on the day Shy Boy Joined-Up with Monty. It was thrilling and life changing for all concerned.”

–Cheryl Ladd, Actress and author of The Adventures of Little Nettie Windship and Token Chic: A Woman’s Guide to Golfing with the Boys.


Title: I’m Shy Boy: Here’s My Story

Description: Shy Boy, Monty Robert’s mustang companion, is finally telling his story…through his eyes and interpreted by Monty Roberts. Beautifully illustrated, his tale is a compelling read for young people of all ages. Shy Boy’s life begins in the Nevada mountains, where he is born into a herd of wild American mustangs. Seeing the world through his eyes, you experience his first encounter with the humans who capture him from the wild as a three-year-old stallion. His surprise at meeting Monty, a man who moves and speaks like a horse, develops into a bond of trust that will last a lifetime. Shy Boy takes us on a unique journey through the mind of the horse, encountering obstacles, challenges and rewarding experiences. His confident yet questioning nature makes him a natural storyteller as he recounts the amazing journey life has taken him on.

Co-starring with Monty Roberts in the BBC documentary Monty Roberts: A Real Horse Whisperer, Shy Boy and Monty now live on Flag Is Up Farms in California, where they work together to help people learn to understand and respect their horses. An utterly unique and uplifting adventure story, you will find yourself falling in love with this horse and his message.

Author: Interpreted by Monty Roberts

Written for ages 9 and up


English language

ISBN 978-1-929256-61-7

Dimensions 8 ¼ x 10 ¼

Price $19.95USD

82 full color illustrations including chapter heads by Sisko Tahon-Raulo, age 19, and Phillipa “Millie” Raulo, age 17 from Hungary

Includes five photographs

It can be purchased in the United States on line on or at Flag Is Up Farms, Solvang, CA. In the UK online at

Published 2010

Title: The Little American Mustang

Description: Based on the true story of Shy Boy, the wild American mustang who learned to trust through the gentle ways of an extraordinary man, Monty Roberts. This storybook is brimming with vivid illustrations and written from the horse’s point of view. Shy Boy’s inspiring story demonstrates how much fun people and horses can have together and how much we can learn from each other. With its humane message about the immeasurable effects of kindness, it is sure to capture the imagination of young children ages 3 to 8.

Author: Interpreted by Monty Roberts


English language

Illustrators: Siska Tahon-Raulo and Philippa Raulo

Retail Price: $14.95USD

Reading level: Pre-school to lower elementary

Paperback: 40 pages

Publisher: Monty and Pat Roberts Inc. (November 15, 2010)

Language: English

Product Dimensions: 10.5 x 8.5 inches

Shipping Weight: 1.1 ounces

It can be purchased in the United States on line at or at Flag Is Up Farms, Solvang, CA.