Traveling to Brazil recently left me with lots of time to fill. The back of the seat in front of me provided my inflight safety information rather than the human who usually does, so I was drawn to the selection of entertainment offerings as soon as the flight took off. Movies are fine, TV not so much. But I smiled when I saw audio books and podcasts on the list. When did that become a thing? I closed my eyes (something you can’t do with video) and dove in to podcasts.
Over 35 million people listened to podcasts weekly in 2016. Overall, podcast listening increased from 11% to 36%, translating into an estimated population of 98 million (Edison Research). Even more, 21% of Americans over age 12 have listened to a podcast in the past month growing since a 12% share in 2013 (Pew Research, January 28, 2017). The podcast audience is bigger than you think. Podcast growth is being driven by mobility and horse people are mobile!
Everyone is the horse industry should have a position in this podcast movement. It happens on your phone, in your ear, at the barn and in your truck. That means you should be a guest or market your service or product there to find your people. Yes, you have people. You can find specific topics and disciplines to educate and entertain. One thing we all should know is
that Horses are Horses and we can learn from all.
The Horsemanship Radio podcast began as a way to share good horsemanship knowledge and now has 85 episodes on demand with about 200 guests and the greatest diversity of subjects you can find in equestrian programming. In 2016 they had 12,120 unique listeners per month and a total of 239,447 downloads. That was up about 20% over 2015. In that year they produced
25 episodes with over 28 hours of programming with over 40 guests.
In January of 2017 they had 10,955 unique listeners and 17,309 downloads. In February they had 10,558 unique listeners and 17,737 downloads.
The Top Three Episodes:
1. Trainer Satish Seemar, Arthur Robinson Dixon From South Africa
2. Dr. Veronica Fowler: Study Shows Join-Up Benefits Horses
3. Unbranded Documentary Star Ben Masters, American Polo Star Nic Roldan, Monty Roberts Trainer’s Tip
The show covers all aspects of good horsemanship and training. Horsemanship Radio’s variety of guests create a show that is smart, educational and entertaining. Horsemanship Radio wants to hear from you about taking a position in this podcast about good horsemanship.
Horsemanship Radio can also be found on iTunes https://
itunes.apple.com/us/podcast/horsemanship-radio-episodes/id657184487 and Google Play https://play.google.com/store/apps/details?id=com.horseradionetwork.hrn
Show Sponsors: IFA.com, OmegaFields.com, MontyRobertsUniversity.com