Roberts Awarded Five Times at EQUUS INTERNATIONAL Film Festival™

September 20th, 2017
September 20, 2017 Solvang, California: As Monty Roberts readies himself to tour from October to December demonstrating his Join-Up® techniques to audiences across Europe, he made a side trip to Montana for the Equus International Film Festival (think Sundance Film Festival in Aspen, but everything about equestrian). Roberts was there to accept the Equine Icon Award from Janet Rose and the Equus International Film Festival, but was surprised and honored by four additional awards across a spectrum of media his production team had created and entered.
 
This first annual Equine Icon Award recognized the individual who has had a dramatic and critical impact on the lives of horses and who represents either directly or indirectly, an Icon of the Equine/Human Bond. EIFF recognized Roberts with this premier award, also on the 10th anniversary of the founding of Horse Haven Montana, the horse sanctuary cause behind the film festival. 
 
“The festival we feel, truly has the potential to make a difference in the lives of thousands (of horses and humans), with the right messages, exposure and stories.  Monty and his daughter Debbie certainly exemplify the hope we all share for the future of the horse/human relationship.” said Janet Rose, founder of EIFF. https://equusinternationalfilmfestival.com/ 
 
Monty opened the festival by introducing himself as “the luckiest man on earth” able to at age 82 travel and train horses globally. He noted that his team was responsible for delivering footage of Monty’s work in creative ways which appealed to and inspired a broad audience of interested persons. He introduced his daughter Debbie Roberts Loucks as his Legacy Strategist and as the inspiration for creating the production company that delivers the message of non-violent training in the many forms.

Monty Roberts and director Jeanine Moret won for “Whisper” in the Music Video Category which opened the Festival as the featured music video. The song was written by Rick Caballo, Bill DiLuigi and Mike Ward. The song was performed by Carl Jackson. The content was filmed during Monty’s Gentling Wild Horses course in Solvang, California by Dawn Perrine. 

The award for Best Short Series went to Palm Island: Horse Sense for People about the indigenous youth of Australia being helped by Monty and the horses, directed by Tara King.
The award for Best Series went to Backstage Pass from Monty Roberts Productions filmed by Simon Palmer and edited by Dawn Perrine and Jeanine Moret. 
The award for Best Equine/Human Bond went to Shy Boy The Horse that Came in from the Wild from Monty Roberts Productions directed by LaVoy Shepard.

The festival devoted an hour to a Monty Roberts Retrospective, incorporating several works entered which demonstrated Monty’s work with horses and with people too. For more about all the awards, see the festival website here: https://equusinternationalfilmfestival.com/festival-award-winners-2017/
 
The Best of Festival award went to Talking to the Air The Horses of the Last Forbidden Kingdom directed by Sophie Pegrum. Talking to the Air also tied for Best Documentary with Herd directed by Stefan Morel. 

The Lifetime Achievement Award went to Smoke Elser for his extraordinary work in the Back Country with people and horses. 

Monty Roberts’ life’s goal is “to leave the world a better place than I found it, for horse and for people too.” 
 
###

Monty Roberts Shares the Story of the Spanish Riding School

August 31st, 2017

Solvang, CA, August 31, 2017:  Even world-famous horse trainers can be awed by opportunities when they recognize a chance of a lifetime. At 82, while on tour in Europe, Monty Roberts received an invitation to demonstrate his methods of Join-Up® in the famous school on the 2nd July, 2017 in Vienna. Horsemanship Radio asked Roberts to share his experience in a special interview, no other outside trainer has ever been able to grant. 
 
On September 1, 2017 Horsemanship Radio will post the full length interview with Monty Roberts at www.HorsemanshipRadio.com 

The traditional Spanish Riding School, where the art of classic dressage education has been cultivated for 465 years, opened its doors for the first time for a demonstration of horse mastership by a trainer other than one of their own. Roberts’ understanding of horses is characterized by body language and based on the natural behavior of Equus, the flight animal which recognizes intent and will follow and work with a trustworthy horseman. Roberts has won nine world championships himself in the show ring, as well as training countless champions in his storied career. 
 
Monty sees himself as a gentler of horses who encourages all breeds to a trusting relationship with humans in all disciplines. Roberts accepted the invitation to demonstrate at the Spanish Riding School as,  “…a dream fulfilled. I always wanted to go see the Spanish Riding School” said Roberts. “This was a pivotal day in my life. You could call it the pinnacle. I am 82 but I feel 12 years old!”
 
The Spanish Riding School brought Roberts five horses of different origins, one untrained, one to gentle, two with problems and one that refused to load in a trailer. One belonged to the Head of Communications for the School, Andrea Kerssenbrock: 

“I’m in love with my horse and the bond between us became stronger than before this unique experience. I appreciate so much that we have had these days with Monty.” said Kerssenbrock, owner of Amos who was the first mount in the demonstration that night. She and her husband Franziskus von Kerssenbrock brought Amos for Roberts to train. “Amos behaved like a real ‘champion’ – relaxed and trusting. We’re supposed to take good care of him, the deeply impressed Monty Roberts gave us the way. We will!”


Each horse was dealt with in the absence of violence and all five met their intended goals. Listen to more on September 1, 2017 on 
www.HorsemanshipRadio.com 
###
 

 

Does it matter what words you use with your horse?

August 15th, 2017

Monty’s Answer:

Dear Gale,

Thank you for asking the question regarding horses and how they process words and or sounds. Please be aware that I am fully in favor of all of the statements made by our online student, Kiki, below who took the Monty’s Challenge and sent her answer in. She gives us a fairly comprehensive answer, and I agree with each of the elements outlined in her answer. The only comments I would make to expand upon that answer is that there was no reference to diaphragmatic breathing. Diaphragmatic breathing is that practice whereby we can use that diaphragm (flat muscle separating lungs from intestines) which can extend by dropping down, an act which causes the thoracic cavity to become significantly enlarged.

Causing the area of the lungs to be larger does more than just allow for a greater volume of air. When this occurs, it automatically lengthens our vocal chords. Any singing, acting or speech coach will tell you that diaphragmatic breathing will lengthen the vocal chords, consequently enriching the quality of voice. Breathing high or raising the diaphragm will cause it to take on a dome shape. This shortens the vocal chords and reduces the volume of air. Adrenaline will automatically tend to cause the human anatomy to elevate the diaphragm.

Conversely the reduction of adrenaline will tend to cause the human anatomy to power the center of the diaphragm, creating the desired affect. It seems clear to me that the earliest riders learned to cause their horse to relax, stop and also to stand still when they said the word ‘Whoa.’ Horses will habituate to virtually any sound, so you could teach a horse to stop when you say, “YIKES!” But the word Yikes tends to cause the human to breath high in the chest which does not allow for diaphragmatic breathing. Your horse will eventually stop when you say Yikes! but he will habituate more successfully when you say Whoa!

Recently, I met a man named Dr. Peter Levine. He took me one step further and said “Why don’t you try the word Voooooo (rhymes with Booooo).” Wow! When I tried it, I quickly learned that putting your lower lip behind your front teeth to make the V sets one up to more easily lengthen the vocal chords and you begin to use the letters OOOOO. I tried it by alternating the Whoas and Vooos. Surprisingly I discovered that the Vooo does cause a greater vibration within the chest cavity. Should one choose to school your horse with the Vooo it is my opinion that you will be more successful than using the word Whoa. Give this one a try on your own.

It is likely that I am the first person to ever write about what causes a horse to go faster when using a high squeak or cluck. Defining the act of causing a horse to go faster by using the kissing or clucking sound undoubtedly relates to a response to a predator breaking twigs in the bush, forest or chaparral. I learned it in a funny way by watching a David Attenborough documentary and realizing that the lioness moves her advancing foot sideways a few strokes to clear any twigs from the ground before pressing her weight down which would undoubtedly break the twigs signaling the prey animal to get the heck out of there.

As our student Kiki below suggests, one can train any action with any word depending on the number of times that you use the word and request the action. To enhance the learning process, if one uses the closest sound to what innately produces the desired action, the faster one can expect to get the desired results. If you want to take a long time to teach your horse to stop, run him fast and yell out Yikes! You will eventually get it but your horse might be very old and unable to run fast at that point. As horsemen each of us should be working hard to meet the needs of our horse by giving him the clearest possible communication.

From our student Kiki:

To me this is a two-fold question. Are you just “making friendly conversation, or are you teaching a command?

On the first situation, I would say that I do believe they appreciate – sometimes even need – that we talk to them, but words or language is of no importance since horses aren’t using words themselves, nor have a proper spoken language. The important thing is how you use your voice.

Let’s agree that you can influence a horse a lot with your voice, like you can soothe a horse by talking in soft, low tones. Contrary, I knew a lovely person once who made all animals jumpy and nervous simply because she had a very sharp, shrill voice and talked very fast.

(And here I could go into personalities and body language as well, since talking slowly and softly generally slows you down, making you appear calmer – and I’m sure your mental picture of the shrill voiced person is of someone with jerky, fast movements – but I digress.)

Now, if you angrily scold your horse with the words: “Good boy!”, or murmur loving praise by saying: “I’m gonna kill you, you dirty ape” (or whatever expletive that comes to mind) the horse will still react to your tone of voice, not the words because (I believe) they communicate more with emotions and body language than we do.

Mind you, repetition creates mindsets, so maybe not use “good boy” too much to berate your horse or it just might get an unintended reaction once you use it to praise…

And with that caveat in mind I am moving on to the other situation: teaching a command.

Some research has established that horses can be compared with 3-year old kids in intelligence when it comes to understanding and capability of learning, so they are supposed to be able to learn over a 100 different words.

And we do use a lot of word cues and various clicking of tongue sounds with our horses; Whoa, trot, lift the foot, stand still, no – and so on. So, obviously, they can learn and understand quite a lot of words and other cues/signals once we have repeated it enough times for them to understand.

The important thing here is not confusing a horse with different signals for the same thing or vice versa; same word for different things.

If you want him to trot at the word “Pie!” then you should always use that word for trot and nothing but trot.

Likewise, if you want him to stop at the word “Custard!” you can’t also use it to slow him down, or shout five other words at him until he actually stops.

So words are important then? Well, yes and no, just mind the difference!

General communication with your horse is based more on immediate emotions – like when we separate wanted and unwanted behavior by way of praising or scolding, calming or exciting noises. Or just “hang out”, being in each others company.

Commands/cues are clear and (preferably anyway) void of emotion, asking promptly for a specific reaction. For example, you don’t generally modulate your tone of voice to get either trot or canter, but you do when you reward the following effort.

Summary: Tone of voice is more important than what words you use in communication. But words repeated enough times to be connected to a specific event/reaction will eventually be understood by the horse. What words/sounds/cues you decide to teach him is up to you, so choose with care – and have fun communicating with your horse!

Kiki

Life Lessons at the Upcoming Monty Roberts Special Training

July 17th, 2017
 

July 17, 2017 Solvang, California: Come and discover what horses have to teach us about lowering stress, and building trust at the Monty Roberts Special Training to be held at Flag Is Up Farms, in Solvang, California, from July 30- August 4, 2017.

“This intensive five-day training is the perfect environment for connecting with peers who know that horses have a lot to teach”, commented Certified Instructor Claire Connaghan. “You will learn how Monty Roberts keeps stress out of his life with horses, and how to develop the motivation and resilience to achieve your life’s goals”, Connaghan added.Roberts, the New York Times bestselling author of The Man Who Listens to Horses will share his life story about overcoming barriers, motivating yourself and lowering your stress levels to achieve your goals.At the workshop, Monty will work with a range of young and remedial horses. By observing this unique and gifted man, participants will gain first-hand knowledge during demonstrations, lectures, and discussions. This class is for the novice rider, the non-rider, as well as the advanced student who wants to observe a master at work. Monty will also demonstrate how to communicate with horses in their natural language in various situations during this intensive 5-day class.

“The workshop is formatted to provide you with the educational tools you need to address leadership issues, ground manners, teaching to tie, crossing water (and/or obstacles), loading, head-shyness, mounting, bucking, standing for the farrier, kicking, and biting”, Connaghan continued. This exclusive training program helps you better understand problem solving using Monty’s violence-free training methods. Come and spend time with like-minded people absorbing what non-violent communication can be. Enjoy lunch and lively discussions too with Monty and students from around the world.

Monty Roberts’ life’s goal is “to leave the world a better place than I found it, for horse and for people too.”
For more information, contact Flag Is Up Farms at (805) 688-3483 or email admin@join-up.org. See a short video from student’s about the course: https://youtu.be/pDUIsFt74d0

See a Brazilian’s student’s perspective when you click on this video link: http://youtu.be/1iZX8uDiO9I

###

 

Monty Roberts Recognized by EQUUS INTERNATIONAL Film Festival®

June 30th, 2017

June 30, 2017 Solvang, California: As Monty Roberts travels to Vienna to demonstrate his Join-Up® techniques to an audience inside one of the oldest, most traditional equestrian programs on earth, The Spanish Riding School in Austria, he accepted another invitation to accept the Equine Icon Award from Janet Rose and the Equus International Film Festival in Missoula Montana in September 2017.

This first annual Equine Icon Award will recognize the individual who has had a dramatic and critical impact on the lives of horses and who represents either directly or indirectly, an Icon of the Equine/Human Bond. EIFF will recognize Roberts with this premier award, also on the 10th anniversary of the founding of Horse Haven Montana, the cause behind the film festival. 

“The festival we feel, truly has the potential to make a difference in the lives of thousands (of horses and humans), with the right messages, exposure and stories.  Monty and his daughter Debbie certainly exemplify the hope we all share for the future of the horse/human relationship.” said Janet Rose, founder of EIFF. https://equusinternationalfilmfestival.com/ 

Still very active in the industry, Monty Roberts has been asked to attend and demonstrate his gentle horse training techniques, Join-Up® for the Spanish Riding School of Vienna where the famous white Lipizzaner Stallions perform. http://www.srs.at/spanish-riding-school-invites-monty-roberts/ 

Earlier this year Monty was nominated for the 2017 Equine Industry Vision Award  annually given by the American Horse Publications, the first major award to showcase innovation across the equine industry. Sponsored by Zoetis, the award is intended to recognize ingenuity and service.

Recently, Monty Roberts and director Jeanine Moret were nominated for “Whisper” as a Finalist in the Music Video Category for Equus International Film Festival which will open the Festival as the featured music video. 

Also, Monty Roberts took 2nd at the 2017 AHP Equine Media Awards for material published in 2016 for his submission on  HorsemanshipRadio.com in the division of Equine-related Podcast, Horsemanship Radio Special Episode – Priscilla Presley on the Tennessee Walking Horse Situation published September 2, 2016. Support for this podcast is provided by:  OmegaFields.com   MontyRobertsUniversity.com  and  https://www.cavallo-inc.com/ 

Monty Roberts’ life’s goal is “to leave the world a better place than I found it, for horse and for people too.” 
 
###
 

Spanish Riding School Invites Monty Roberts

June 30th, 2017
Vienna, 2017: The world-famous horse trainer Monty Roberts, also known as “horse whisperer”, stops on the 2nd July 2017 at the Spanish Riding School.

The Spanish Riding School is very pleased to be able to spontaneously invite Monty Roberts to a show at the winter school after his short visit in April. The world famous horse trainer will come to Vienna on the first weekend in July, where he will demonstrate his art of horse communication on Sunday evening. While the Lipizzan horsemen of the Spanish Riding School enjoy their summer holidays at the Heringsberg training center, Monty Roberts will be showing his program with horses of different origins.


The traditional Spanish Riding School, where the art of classic dressage education has been cultivated for more than 450 years, has opened its doors for the first time for a show of the now 82-year-old Monty Roberts. The man, whose understanding of horses is characterized by body language, demonstrates his method Join-Up® with four horses. Three classic horse themes will be shown – the start of a raw horse, the handling of terrifying horses and a loading operation.


Monty Roberts’ training is based on the natural behavior of Equus, the flight animal, which recognizes intent and will follow and work with a trustworthy horseman. Monty sees himself as gentler of horses who encourages all breeds to a trusting relationship with humans in all disciplines. Monty Roberts accepted his invitation to demonstrate at the Spanish Riding School with great joy for the opportunity. For him, as he says modestly, a dream is fulfilled. But also for the Spanish Riding School it is a great honor to welcome him as a guest.


Tickets are now available online at 
www.srs.at available here: http://www3.oeticket.com/srs/de/tickets/monty-roberts-wien-spanische-hofreitschule-466572/event.html 

For further information and interviews, please contact Andrea Kerssenbrock, Head of Communications Spanish Riding School, 
presse@srs.at 
 

 

 

 

 

 

Horse Sense and Healing Receives Grant Award from Disabled Veterans National Foundation

June 1st, 2017
Monty Roberts’ Horse Sense and Healing Program is honored to announce it has received a grant from the Disabled Veterans National Foundation (DVNF) that will fund several weekend programs of resilience-building workshops for veterans, police, fire, first responders and their families. The three-day program involves working closely with horses. The individuals and horses develop a special bond built upon mutual trust and respect. 

Join-Up® is the method Monty Roberts discovered by observing the gentle nature of horses. Horse Sense and Healing offers effective tools to rediscover attendees through the eyes of the horse. This self-awareness exercise deals effectively with emotional trauma, anti-social behavior and withdrawal, anger, stress, combat stress and even Post Traumatic Stress Injury (PTSI). Roberts and his team have been working with persons suffering from PTSI, over the course of five separate recent clinics each year since 2011. The results are coming in, and the outcome is fantastic and have people laughing and getting back to a normal life who have been afflicted with PTSI for upwards of 35 years.

Roberts holds two Ph.D.s in Behavioral Sciences. In these workshops, he demonstrates the deeply healing power of establishing a trusting relationship with horses without the use of force. With his soft-spoken, nurturing style, Roberts assists veterans as they learn to cause a partnership with the horse. After three transformational days, veterans can better understand how to control their anger, confront painful memories, cope with real-life situations and move on with their lives and relationships.

Pat Roberts, Executive Director of Join-Up International said, “We are very pleased to accept this generous donation from the Disabled Veterans National Foundation. It will be used to build trust back in to our service personnel who have served our country and communities.”


Joseph VanFonda (USMC Sgt. Maj. Ret.), CEO of the Disabled Veterans National Foundation was instrumental in the placement of grants. http://dvnf.org/news/

Disabled Veterans National Foundation exists to provide critical needed support to disabled and at-risk veterans who leave the military wounded – physically to psychologically – after defending our safety and our freedom. DVNF achieves this mission by: 
  • Providing an online resource database that allows veterans to navigate the complex process of seeking benefits that they are entitled to as a result of their military service, as well as additional resources they need.
  • Offering direct financial support to veteran organizations that address the unique needs of veterans, and whose missions align with that of DVNF.
  • Providing supplemental assistance to homeless and low-income veterans through the Health & Comfort program and various empowerment resources.
  • Serving as a thought leader on critical policy issues within the veteran community, and educating the public accordingly.
###
 

Monty Roberts Recognized for Several Equine Media Awards

June 1st, 2017

The latest announcement came from one of the oldest, most traditional equestrian programs on earth, The Spanish Riding School in Vienna, Austria. Monty Roberts is being asked to attend and demonstrate his gentle horse training techniques Join-Up® for the international Equinale® Horse Film Festival at the Spanish Riding School of Vienna July 2, 2017. Their motto is “Our Horses – Our Stars” and presents its film screenings and other highlights in the halls of the Spanish Riding School where the famous white Lipizzaner Stallions perform. The Equinale® is the first German-language horse film festival. Both professionals as well as amateurs and artists have submitted their works for the contests.

Earlier this year Monty was nominated for the 2017 Equine Industry Vision Award annually given by the American Horse Publications, the first major award to showcase innovation across the equine industry. Sponsored by Zoetis, the award is intended to recognize ingenuity and service.

Just last week, Monty Roberts and director Jeanine Moret were nominated for “Whisper” as a Finalist in the Music Video Category for Equus International Film Festival (EIFF) which will open the Festival as the featured music video in September 2017. EIFF showcases a wide range of programming and media, on equine stories, topics and issues that bring awareness and understanding to all things equine. EIFF celebrates the magnificence of the horse and the people who value and treasure the equine arena and devote their lives to giving a voice to Equus.

Janet Rose, founder of EIFF wrote to Monty saying “Music is a powerful medium for conveying important messages and information. When a musician and a filmmaker and a horseman can blend and weave their specialized components into an audio tapestry, they have achieved something special. It is not only that “Whisper” provides great information and great music, but the lyrics bring the elements together into an inspirational, beautiful song that has meaning and impact, and that creates a powerful message for the horse-loving and music-loving masses.” https://equusinternationalfilmfestival.com/

For the American Horse Publication’s June conference, Monty Roberts has been selected as a finalist in the 2017 AHP Equine Media Awards for material published in 2016. HorsemanshipRadio.com has been selected as a finalist in the division of Equine-related Podcast, Horsemanship Radio Special Episode – Priscilla Presley on the Tennessee Walking Horse Situation published September 2, 2016.

Priscilla Presley shares stories about riding Tennessee Walking horses at Graceland and how much they meant to Elvis Presley and her. She shares her hopes for passing laws to better protect the Tennessee Walking horse breed. Keith Dane, Senior Adviser on equine protection tells us how we can help. Hear how Elvis surprised her with a horse for Christmas. Listen here: http://www.horsemanshipradio.com/2016/09/02/special-episode-priscilla-presley-on-the-tennessee-walking-horse-situation/

Monty Roberts’ life’s goal is “to leave the world a better place than I found it, for horse and for people too.”

Horsemanship Radio is an online radio show (podcast) dedicated to the exploration of good horsemanship throughout the world. Hosted by Debbie Roberts Loucks (Monty Roberts’ Daughter) the show includes segments, tips & interviews exploring good horsemanship. Part of the Horse Radio Network. Support for this podcast provided by MontyRobertsUniversity.com OmegaFields.com www.Cavallo-inc.com

The vision statement for the American Horse Publications is: “American Horse Publications (AHP) strives to be the primary source of education, resources and networking for the equine media community. We believe a proactive approach in an ever-evolving communications-driven world allows us the flexibility and opportunity to promote, support and reward excellence in equine media.”

 

 

 

 

Monty Roberts Joins the Water Hay Oats Alliance

April 27th, 2017

April 27, 2017 Solvang, California: Monty Roberts spent six years in University and received doctorates in Behavioral Sciences from University of Zurich and University of Parma. Along with his wife, Pat, he built and operates Flag Is Up Farms, a renowned horse training facility along the central coast of California near Santa Barbara. In Monty’s words, “My life’s goal is to leave the world a better place than I found it, for horses and for people too.”

Roberts issued the following statement:

“Recent circumstances have served to bring me to a final conclusion regarding the organization WHOA. This organization supports the notion that horses should perform in racing without the assistance of drugs. The initials stand for Water, Hay, Oats Alliance.

It has been my life’s passion to teach trainers, owners, and lovers of horses to treat them with respect and in the most positive light possible. So, recently I decided to seek the advice of many whom I believe to be at the top of their professions to help me analyze the factors for clean racing as proposed by WHOA.

It shocks me to realize that certain statements have been made to me over my years in the horse industry that are absolutely false when it comes to the use of drugs. Lasix sits at the heart of drug use with Thoroughbred horses in the United States. Those of us who travel the world in this industry realize that virtually all of the other racing countries execute their racing under the guidelines proposed by WHOA. There, the horses race and the industry goes forward, drug free.

For the past few decades, one could open the racing program at any track in the United States and see that most of the entries performed with the circled L behind their name. Several different veterinarians personally told me that approximately 80% of the horses in racing in the U.S. are bleeders needing Lasix.  But recently I learned from high-level individuals that studies show it is more likely that a realistic number of horses in which bleeding is a significant problem would be in the area of 2-4%, not anywhere near the 95% of those horses who raced on Lasix last year.

Also, many years ago it came to my attention that Lasix encumbered the testing procedures so as to mask performance-enhancing drugs. I am now of the opinion that many people actively engaged in racing have either been misinformed through ignorance or misinformed for monetary reasons.

My goal is for us to be as fair with the horses as we possibly can be. After decades of studying the issue and listening to knowledgeable veterinary experts, I have looked at both sides of this issue and I am hereby casting my support to WHOA and its efforts to bring about medication reform.  It humbles me to be included on the list of these legends of our industry.

WHOA has raised awareness that the Thoroughbred industry has public relations issues that will not likely go away without change in the administration of drugs. For the health and welfare of our horses, I ask people to study the issues and support WHOA’s efforts to improve our industry and the lives of our partners, the horses.”

Monty Roberts
Flag Is Up Farms

Podcasts on a Plane, Surprise

April 13th, 2017

Traveling to Brazil recently left me with lots of time to fill. The back of the seat in front of me provided my inflight safety information rather than the human who usually does, so I was drawn to the selection of entertainment offerings as soon as the flight took off. Movies are fine, TV not so much. But I smiled when I saw audio books and podcasts on the list. When did that become a thing? I closed my eyes (something you can’t do with video) and dove in to podcasts.

Over 35 million people listened to podcasts weekly in 2016. Overall, podcast listening increased from 11% to 36%, translating into an estimated population of 98 million (Edison Research). Even more, 21% of Americans over age 12 have listened to a podcast in the past month growing since a 12% share in 2013 (Pew Research, January 28, 2017). The podcast audience is bigger than you think. Podcast growth is being driven by mobility and horse people are mobile!

Everyone is the horse industry should have a position in this podcast movement. It happens on your phone, in your ear, at the barn and in your truck. That means you should be a guest or market your service  or product there to find your people. Yes, you have people. You can find specific topics and disciplines to educate and entertain. One thing we all should know is
that Horses are Horses and we can learn from all.

The Horsemanship Radio podcast began as a way to share good horsemanship knowledge and now has 85 episodes on demand with about 200 guests and the greatest diversity of subjects you can find in equestrian programming. In 2016 they had 12,120 unique listeners per month and a total of 239,447 downloads. That was up about 20% over 2015. In that year they produced
25 episodes with over 28 hours of programming with over 40 guests.

In January of 2017 they had 10,955 unique listeners and 17,309 downloads. In February they had 10,558 unique listeners and 17,737 downloads.

The Top Three Episodes:

1.    Trainer Satish Seemar, Arthur Robinson Dixon From South Africa
2.    Dr. Veronica Fowler: Study Shows Join-Up Benefits Horses
3.    Unbranded Documentary Star Ben Masters, American Polo Star Nic Roldan, Monty Roberts Trainer’s Tip

Countries:
USA-69%
UK-8%
Australia/NZ-6%
Canada-4%
Germany-2%
Sweden-1%
Others-10%

The show covers all aspects of good horsemanship and training. Horsemanship Radio’s variety of guests create a show that is smart, educational and entertaining. Horsemanship Radio wants to hear from you about taking a position in this podcast about good horsemanship.

For more information about becoming a listener, sponsor, or guest, visit
HorsemanshipRadio.com, call (949) 632-1856, or email debbie@montyroberts.com

Horsemanship Radio can also be found on iTunes https://
itunes.apple.com/us/podcast/horsemanship-radio-episodes/id657184487 and Google Play https://play.google.com/store/apps/details?id=com.horseradionetwork.hrn

Show Sponsors: IFA.com, OmegaFields.com, MontyRobertsUniversity.com